HOW TO BUILD A PERSONAL BRAND ON SOCIAL MEDIA?

Hey Boss! Welcome back to my blog….

Oooh! Building a brand on social media is like something that everyone want in their life. I think it all started when the revenue of a digital creator was opened up in social media platforms.

Social media is just all over the place and has a higher chance of your biz helping someone, if you make good use of these platforms. So, here I am breaking the step by step process on how to build a personal brand that sticks on social media.

· Find your target audience

More than finding your niche and developing an expertise over it, I think focusing on a target audience and creating content suitable to their lifestyle would help. You never know which of those your audience likes from you, which ideally becomes your niche.

After figuring your niche, develop your knowledge over it. Now I’m not going to talk much about it since my previous blog post was on how to become an expert.

· Choose the right platforms

This is one of the important steps. It’s not that you should be on YouTube or Instagram since that’s what everyone does. It’s also not that you should be on all platforms. Research where your target audience are found and choose accordingly.

Make sure you have a main platform in which you create content and a promoting platform where you promote your content thereby leading them to your main content page.

P.S: In my next blog, I'm going to go in detail on this topic. So, hit the subscribe button to not miss the notification.

· Focus on aesthetics

OMG! I cannot stress how aesthetics can change the game of your brand. You should make sure that you are providing a pleasing vibe to your audience.

Follow the following checklist to build a good-looking brand:

1. Have a set color palette

2. Have a nice display picture/logo that is relevant to your vibe of your brand

3. Have a set of words that matches your vibe

4. Have a display board that kinda describes your brand in one or two sentences

5. Have a set font style that goes with your theme

· Don’t miss out on the quality of the content/product

How important! Imagine you have your aesthetics on point. But your content/product is not up to the mark. Everything you’ve done becomes utter waste.

So, make sure that you don’t cheap out on the quality of your service and YES! You are on the right track.

ALL THE BEST!

Meet you soon and until then, BYE 😊